The vision was to create a comforter which would be small enough for little hands to explore, compact enough to tuck into a pocket or bag when travelling, gentle, soft and cuddly enough for a baby’s sensitive skin, fully washable and – most importantly – a comforter that mums could easily replace if it went walk-about! I
The idea is for parents to keep the Cuski close for a few days – either in bed overnight or by carrying them with them, tucked in their jumper or t-shirt – so that Cuski can absorb all their unique scents. Then introduce the Cuski to your baby to sooth and comfort, as they feel close to mummy or daddy when they are with Cuski.

The Cuski proved a huge success and in turn lead to the development of Cuskiboo – the same unique Cuski concept but made from a special, ultra-soft bamboo yarn – and is the only baby comforter to have its own NHS protocol. Then came Miniboo, a smaller version of Cuskiboo for very tiny hands, which are helping poorly babies, babies born too soon and their parents and siblings not just in the UK but across the world.

Now, 18 years on, Cuski are still as passionate about Cuski as ever. And that was just the beginning – the Cuski brand has evolved to include a wide range of beautiful new products for you and your little ones to enjoy.