Litecup was created by a parent who wanted a better cup for his children. It just so happens that this parent was also an Industrial Designer. Gavin Reay trained at the Royal College of Art and Central St Martins before starting his own design consultancy based in London. He is a father of four children between the ages of 12 and 19. When his children were growing up he wanted a product that would enable them to find their drink at night and that wouldn’t cause any mess if they knocked it over - and the Litecup was born!